Monielink

Monielink

Monielink

Industry

Fintech

DELIVERABLES

Website Redesign - UX Strategy, UI Design, Visual Refresh

Website Redesign - UX Strategy, UI Design, Visual Refresh

Website Redesign - UX Strategy,

UI Design, Visual Refresh

MonieLink is a fintech product under Montra’s ecosystem that helps Nigerian businesses meet compliance requirements and streamline payments. It offers tools like KYC onboarding, transaction monitoring, and regulatory API integration-simplifying Customer Identification Programs (CIP) for digital platforms and financial institutions.

Overview

MonieLink had been operating under Montra’s platform pages with limited visibility and fragmented messaging. The product was growing-but the web presence didn’t reflect its scope, maturity, or value.

The goal was to transition MonieLink from a buried subpage into a standalone digital product website. We focused on building a scalable structure, clear storytelling, and a design system that would support both product marketing and technical onboarding as the platform evolved.

The site is currently in development, but the foundation has been set for a future-ready, product-focused digital experience.

MonieLink had been operating under Montra’s platform pages with limited visibility and fragmented messaging. The product was growing-but the web presence didn’t reflect its scope, maturity, or value.

The goal was to transition MonieLink from a buried subpage into a standalone digital product website. We focused on building a scalable structure, clear storytelling, and a design system that would support both product marketing and technical onboarding as the platform evolved.

The site is currently in development, but the foundation has been set for a future-ready, product-focused digital experience.

The Challenge
  • MonieLink lacked a dedicated space to communicate its offering clearly


  • The content was technical, dense, and buried, creating friction for both buyers and developers


  • There was no UX structure to support product exploration, documentation, or sign-up flows


  • The visuals didn’t match the product’s serious, regulation-first tone

  • MonieLink lacked a dedicated space to communicate its offering clearly


  • The content was technical, dense, and buried, creating friction for both buyers and developers


  • There was no UX structure to support product exploration, documentation, or sign-up flows


  • The visuals didn’t match the product’s serious, regulation-first tone

Approach

Reframe the Platform as a Standalone Product


We began by mapping the entire MonieLink ecosystem-services, users, flows, and regulatory needs. From that, we developed a scalable sitemap that separates high-level messaging (for business leaders) from detailed API and onboarding content (for developers).

Define a Clear Content Architecture


Each page was built to answer one question at a time:


What is MonieLink? → How does it help? → Who is it for? → How do I start using it?


We structured the content into distinct sections:

  • Overview & Benefits

  • Use Cases & Industry Relevance

  • Product Features

  • Integration Support

  • Trust, Security & Regulation

  • Call to Action

Define a Clear Content Architecture


Each page was built to answer one question at a time:


What is MonieLink? → How does it help? → Who is it for? → How do I start using it?


We structured the content into distinct sections:

  • Overview & Benefits

  • Use Cases & Industry Relevance

  • Product Features

  • Integration Support

  • Trust, Security & Regulation

  • Call to Action

Create a Visual Identity That Reflects Stability


The UI is minimal, modern, and built on a muted palette with highlights of deep grey and orange-blending fintech professionalism with subtle energy. We focused on readability, modular layouts, and interaction cues that support trust and usability.

Create a Visual Identity That Reflects Stability


The UI is minimal, modern, and built on a muted palette with highlights of deep grey and orange-blending fintech professionalism with subtle energy. We focused on readability, modular layouts, and interaction cues that support trust and usability.

Design for Growth & Flexibility


Since the site is being developed in phases, the design system is built to scale. New pages-like developer docs, pricing, or industry-specific solutions-can be added seamlessly as the platform evolves.

Design for Growth & Flexibility


Since the site is being developed in phases, the design system is built to scale. New pages-like developer docs, pricing, or industry-specific solutions-can be added seamlessly as the platform evolves.

The Outcome

Although the site is still under development, the new direction has already delivered:


  • A clear, enterprise-focused structure that speaks to both decision-makers and developers


  • A flexible UI system that balances brand personality with regulatory professionalism


  • A navigation-first experience, reducing friction and encouraging deeper exploration


  • A design foundation that supports future content rollouts without heavy rework

Although the site is still under development, the new direction has already delivered:


  • A clear, enterprise-focused structure that speaks to both decision-makers and developers


  • A flexible UI system that balances brand personality with regulatory professionalism


  • A navigation-first experience, reducing friction and encouraging deeper exploration


  • A design foundation that supports future content rollouts without heavy rework

Takeaway
  • Fintech products need more than features-they need clarity and trust.


  • Pulling a product out into its own space helps it grow into its own story.


  • A sharp page structure and focused CTA strategy make it easier for users to take action.


  • Small product teams benefit greatly from design systems that scale with them.

  • Fintech products need more than features-they need clarity and trust.


  • Pulling a product out into its own space helps it grow into its own story.


  • A sharp page structure and focused CTA strategy make it easier for users to take action.


  • Small product teams benefit greatly from design systems that scale with them.

Next

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Project

Project

Project

MONTRA

MONTRA

MONTRA

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UI UX DESIGNER

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Think I match your freak?

Slide into my inbox- no awkward small talk required 😉

Feel free to stalk me here!

Think I match your freak?

Slide into my inbox- no awkward small talk required 😉

Based in DELHI

UI UX DESIGNER

Feel free to stalk me here!

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