Montra

Industry

Fintech

DELIVERABLES

UX Strategy, UI Design, Visual Identity, Web Architecture

Website

Montra is a finance platform built for the next generation of businesses in Nigeria and across Africa. It offers corporate cards, expense automation, and spend control tools that help companies manage money more efficiently, transparently, and securely. With a strong focus on local market challenges and a scalable tech backbone, Montra is setting new standards in African fintech.

Overview

The Montra website redesign was aimed at elevating the brand’s digital presence to match its growing influence in the African fintech space. While the platform itself is robust and scalable, the original website lacked the structure, clarity, and trust signals needed to attract and convert customers.

I led the redesign of the experience from the ground up-reworking the content hierarchy, simplifying user flows, and introducing a confident, minimalist design system. The result is a sleek, responsive, and purpose-driven site that speaks directly to Montra’s audience: ambitious businesses across Africa looking for smarter financial tools.

The Challenge

We weren’t starting from zero-but we were starting from outdated.

The information hierarchy was inconsistent, with scattered product explanations and unclear navigation paths.
The visual design felt generic and static, with little to no reflection of Montra’s tech-forward personality.
The site lacked conversion intent-no compelling flows for enterprise buyers, no structured storytelling, and very few user-centric moments.

What Montra needed was more than a new look. It was a strategic repositioning-a site that could speak to decision-makers, inspire trust, and clearly map product value to business needs.

We weren’t starting from zero-but we were starting from outdated.

The information hierarchy was inconsistent, with scattered product explanations and unclear navigation paths.
The visual design felt generic and static, with little to no reflection of Montra’s tech-forward personality.
The site lacked conversion intent-no compelling flows for enterprise buyers, no structured storytelling, and very few user-centric moments.

What Montra needed was more than a new look. It was a strategic repositioning-a site that could speak to decision-makers, inspire trust, and clearly map product value to business needs.

Approach

Reframe the Narrative

We shifted the site’s focus from features to outcomes. The homepage now leads with real-world problems African businesses face-manual spending processes, lack of control, and financial inefficiencies-and positions Montra as the answer.

The content structure guides users through a clear story:

"Here’s what’s broken → Here’s what we fix → Here’s how we do it better."

Reframe the Narrative

The content structure guides users through a clear story:

"Here’s what’s broken → Here’s what we fix → Here’s how we do it better."

Design for Confidence

We designed a minimalist, modular visual identity-leaning into bold typography, generous white space, and subtle motion to bring energy and polish without noise. The interface feels professional but not cold; modern but grounded.

The palette combines neutral tones with deep blues and vibrant accents-evoking security, clarity, and momentum.

Design for Confidence

The palette combines neutral tones with deep blues and vibrant accents-evoking security, clarity, and momentum.

Streamline the UX

We rebuilt the website’s information architecture from scratch, creating a smooth user journey for first-time visitors, returning users, and potential partners.

Product sections are now organized by use case, not just feature.
Navigation is simplified and persistent.
CTAs are clear and actionable.
Mobile-first design ensures frictionless access on any device.

Streamline the UX

We rebuilt the website’s information architecture from scratch, creating a smooth user journey for first-time visitors, returning users, and potential partners.

Product sections are now organized by use case, not just feature.
Navigation is simplified and persistent.
CTAs are clear and actionable.
Mobile-first design ensures frictionless access on any device.

The Outcome

The new Montra site does more than look good-it drives business goals.

It tells a clearer story about the product.
It builds trust with stakeholders in finance, tech, and leadership roles.
It positions Montra as a fintech leader not just in Nigeria, but across Africa.

With a clean design system, refined UX, and a sharply defined narrative, the redesign has created a digital presence that’s finally in sync with Montra’s mission-and ready to grow with it.

The new Montra site does more than look good-it drives business goals.

It tells a clearer story about the product.
It builds trust with stakeholders in finance, tech, and leadership roles.
It positions Montra as a fintech leader not just in Nigeria, but across Africa.

With a clean design system, refined UX, and a sharply defined narrative, the redesign has created a digital presence that’s finally in sync with Montra’s mission-and ready to grow with it.

Takeaway

This redesign wasn’t just about aesthetics-it was about elevating the perception of the brand to match its capabilities. By aligning user experience with business strategy, Montra now has a website that’s not only easier to use-but ready for enterprise growth.