DSW
DSW
DSW
Data Science Wizards (DSW) is a global AI innovation company helping enterprises build and scale end-to-end AI and Generative AI solutions. With deep technical expertise and a strategic product mindset, DSW supports organizations through data transformation, model development, and AI productization-bridging the gap between experimentation and production.
Data Science Wizards (DSW) is a global AI innovation company helping enterprises build and scale end-to-end AI and Generative AI solutions. With deep technical expertise and a strategic product mindset, DSW supports organizations through data transformation, model development, and AI productization-bridging the gap between experimentation and production.
Overview
While DSW had a strong portfolio and client base, its previous website failed to capture the scale, sophistication, and clarity expected from an enterprise-grade AI company. The old site felt more like a startup MVP than a strategic partner.
We were brought in to reimagine their digital identity-crafting a site that reflects DSW’s expertise, sharpens their messaging, and appeals to the C-suite at large enterprises seeking reliable, end-to-end AI delivery partners.
While DSW had a strong portfolio and client base, its previous website failed to capture the scale, sophistication, and clarity expected from an enterprise-grade AI company. The old site felt more like a startup MVP than a strategic partner.
We were brought in to reimagine their digital identity-crafting a site that reflects DSW’s expertise, sharpens their messaging, and appeals to the C-suite at large enterprises seeking reliable, end-to-end AI delivery partners.
The Challenge
DSW was growing fast-but its website wasn’t communicating that growth.
The site structure was fragmented, with scattered information that made it difficult for users to understand DSW’s full capabilities.
Visuals felt outdated and lacked the design depth expected of an innovation-focused company.
The narrative was too technical, without enough business context for decision-makers.
There were no clear conversion funnels, making it hard to convert interest into action.
In short: great company, great work-but not a great first impression.
DSW was growing fast-but its website wasn’t communicating that growth.
The site structure was fragmented, with scattered information that made it difficult for users to understand DSW’s full capabilities.
Visuals felt outdated and lacked the design depth expected of an innovation-focused company.
The narrative was too technical, without enough business context for decision-makers.
There were no clear conversion funnels, making it hard to convert interest into action.
In short: great company, great work-but not a great first impression.
Approach
Position for Enterprise Confidence
We reframed DSW’s messaging to speak directly to their ideal clients-CTOs, heads of data, and transformation leads at enterprise companies. The new structure starts with the "why" and the outcomes, before moving into technical depth.
Pages now tell a sharper story:
“We solve high-stakes business problems using AI-through strategy, delivery, and deployment.”
Position for Enterprise Confidence
We reframed DSW’s messaging to speak directly to their ideal clients-CTOs, heads of data, and transformation leads at enterprise companies. The new structure starts with the "why" and the outcomes, before moving into technical depth.
Pages now tell a sharper story:
“We solve high-stakes business problems using AI-through strategy, delivery, and deployment.”
Structure the Offering Clearly
We organized the site into three clear pillars-GenAI, Enterprise AI, and AI Enablement-making it easier for users to understand how DSW can help based on where they are in their AI journey.
Each pillar has a dedicated landing page, supported by case studies, tailored CTAs, and simplified language for non-technical stakeholders.
Structure the Offering Clearly
We organized the site into three clear pillars-GenAI, Enterprise AI, and AI Enablement-making it easier for users to understand how DSW can help based on where they are in their AI journey.
Each pillar has a dedicated landing page, supported by case studies, tailored CTAs, and simplified language for non-technical stakeholders.
Build a Design System That Feels Future-Ready
Visually, the site leans into bold structure, crisp typography, and dark, sophisticated tones balanced by vibrant accents-capturing the technical intensity of the domain while maintaining approachability.
Design decisions prioritized clarity and movement:
Modular layouts allow for content flexibility
Dynamic transitions add polish without distraction
CTA visibility is maximized across scroll lengths and devices
Build a Design System That Feels Future-Ready
Visually, the site leans into bold structure, crisp typography, and dark, sophisticated tones balanced by vibrant accents-capturing the technical intensity of the domain while maintaining approachability.
Design decisions prioritized clarity and movement:
Modular layouts allow for content flexibility
Dynamic transitions add polish without distraction
CTA visibility is maximized across scroll lengths and devices
The Outcome
The redesign helped reposition DSW as a premium, trustworthy, and future-focused AI delivery partner:
+48% increase in average time on site, reflecting higher engagement with structured content.
30% decrease in bounce rate, with smoother UX and clear entry points into service areas.
2x more qualified leads per week from the new contact funnel and targeted CTAs.
Stronger stakeholder alignment, as messaging now speaks to both business and tech audiences.
Faster updates and launches, thanks to a flexible content and component system.
The new site doesn’t just look sharper-it helps DSW communicate its full value, build trust, and convert enterprise interest into meaningful partnerships.
The redesign helped reposition DSW as a premium, trustworthy, and future-focused AI delivery partner:
+48% increase in average time on site, reflecting higher engagement with structured content.
30% decrease in bounce rate, with smoother UX and clear entry points into service areas.
2x more qualified leads per week from the new contact funnel and targeted CTAs.
Stronger stakeholder alignment, as messaging now speaks to both business and tech audiences.
Faster updates and launches, thanks to a flexible content and component system.
The new site doesn’t just look sharper—it helps DSW communicate its full value, build trust, and convert enterprise interest into meaningful partnerships.
Takeaway
Design must reflect maturity
DSW had outgrown its old digital presence. The redesign wasn’t just about looking modern-it was about projecting confidence, structure, and enterprise readiness to match the scale of their work.
Clarity wins in complex industries: AI and GenAI are inherently technical, but what decision-makers need is clarity. By simplifying the information architecture and focusing on outcomes, we made the offering more accessible and compelling.
A flexible system beats a fixed site: The modular design approach means DSW can grow without rethinking the website every few months. Whether it's adding a new case study or launching a new service, the design system supports it with ease.
Tone matters as much as visuals: In B2B, trust is half the battle. The balance of sharp messaging and clean design helped shift perception-from experimental AI consultants to reliable enterprise AI partners.
Design must reflect maturity
DSW had outgrown its old digital presence. The redesign wasn’t just about looking modern-it was about projecting confidence, structure, and enterprise readiness to match the scale of their work.
Clarity wins in complex industries: AI and GenAI are inherently technical, but what decision-makers need is clarity. By simplifying the information architecture and focusing on outcomes, we made the offering more accessible and compelling.
A flexible system beats a fixed site: The modular design approach means DSW can grow without rethinking the website every few months. Whether it's adding a new case study or launching a new service, the design system supports it with ease.
Tone matters as much as visuals: In B2B, trust is half the battle. The balance of sharp messaging and clean design helped shift perception-from experimental AI consultants to reliable enterprise AI partners.
Next
Next
Next
Project
Project
Project
PATRONUM
PATRONUM
PATRONUM
Think I match your freak?
Slide into my inbox- no awkward small talk required 😉
Based in DELHI
UI UX DESIGNER
Feel free to stalk me here!
Think I match your freak?
Based in DELHI
UI UX DESIGNER
Feel free to stalk me here!
Think I match your freak?