Patronum

Patronum

Patronum

Project Type

Brand-Driven Communication Asset

DELIVERABLES

Visual Design, Brand Integration, Signature System

Visual Design, Brand Integration,

Signature System

Patronum is a powerful SaaS platform designed to simplify and automate Google Workspace management for IT teams. It helps organizations onboard, offboard, and manage users at scale with minimal manual effort-making it a go-to solution for IT admins seeking control and efficiency.

Overview

The brief was to design a sleek, professional email signature system for Patronum-infused with the bold, unmistakable essence of Marvel. The goal? Bring brand consistency and personality to every email touchpoint, while keeping things clean, functional, and instantly recognizable.

The brief was to design a sleek, professional email signature system for Patronum-infused with the bold, unmistakable essence of Marvel. The goal? Bring brand consistency and personality to every email touchpoint, while keeping things clean, functional, and instantly recognizable.

The Challenge

Most email signatures are either overly corporate or visually flat. The challenge here was to blend Marvel’s energetic identity with business-grade clarity, making sure each signature worked seamlessly for teams across design, tech, and leadership.


What we needed to solve:

  • Lack of visual consistency in internal communications


  • No system for scalable, role-specific signatures


  • A desire to feel Marvel, without feeling gimmicky

Most email signatures are either overly corporate or visually flat. The challenge here was to blend Marvel’s energetic identity with business-grade clarity, making sure each signature worked seamlessly for teams across design, tech, and leadership.


What we needed to solve:

  • Lack of visual consistency in internal communications


  • No system for scalable, role-specific signatures


  • A desire to feel Marvel, without feeling gimmicky

Approach

Keep It Iconic, Not Overdone


We started by pulling visual inspiration from Marvel’s graphic language-bold color blocks, clean layout grids, and powerful typography. But the design needed to work inside inboxes, not movie posters-so the vibe stayed minimal and refined.

Keep It Iconic, Not Overdone


We started by pulling visual inspiration from Marvel’s graphic language-bold color blocks, clean layout grids, and powerful typography. But the design needed to work inside inboxes, not movie posters-so the vibe stayed minimal and refined.

Design for Role-Based Flexibility


Each signature variant was tailored to support different teams-ensuring hierarchy, clarity, and relevance whether you're a designer, developer, or director. Consistent structure, aligned spacing, and brand-approved assets made it scalable.

Design for Role-Based Flexibility


Each signature variant was tailored to support different teams-ensuring hierarchy, clarity, and relevance whether you're a designer, developer, or director. Consistent structure, aligned spacing, and brand-approved assets made it scalable.

Subtle Personality Wins


We added light character through accent colors, line work, and thoughtful iconography-enough to make it feel distinctly Marvel, without distracting from the message.

Subtle Personality Wins


We added light character through accent colors, line work, and thoughtful iconography-enough to make it feel distinctly Marvel, without distracting from the message.

The Outcome

The final signature system strikes a balance between brand presence and professional tone-elevating daily communication without friction. The solution is easy to implement, easy to replicate, and hard to ignore.


  • Cohesive design system across all departments


  • Elevated brand recall in internal and external communication


  • Templates ready for scalable rollout within the organization


  • More intentional and engaging email touchpoints

The final signature system strikes a balance between brand presence and professional tone-elevating daily communication without friction. The solution is easy to implement, easy to replicate, and hard to ignore.


  • Cohesive design system across all departments


  • Elevated brand recall in internal and external communication


  • Templates ready for scalable rollout within the organization


  • More intentional and engaging email touchpoints

Takeaway
  • Small brand moments-like email signatures-can leave a lasting impression.


  • Design systems matter, even in the tiniest details.


  • Personality doesn’t have to compromise professionalism.


  • When built right, even email signatures can feel superhuman.

  • Small brand moments-like email signatures-can leave a lasting impression.


  • Design systems matter, even in the tiniest details.


  • Personality doesn’t have to compromise professionalism.


  • When built right, even email signatures can feel superhuman.

Next

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Project

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Montra

Montra

Montra

Think I match your freak?

Slide into my inbox- no awkward small talk required 😉

Based in DELHI

UI UX DESIGNER

Feel free to stalk me here!

Think I match your freak?

Slide into my inbox- no awkward small talk required 😉

Feel free to stalk me here!

Think I match your freak?

Slide into my inbox- no awkward small talk required 😉

Based in DELHI

UI UX DESIGNER

Feel free to stalk me here!

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